I am not much of a reader...trying to imagine when that big question comes about, "So Mr. Ntshinga, what are you reading at the moment". To save myself the embarrassment I decided to pick up a book, I am not a big fan of novels or 1000 page editorials...My wife brought home a book from work, its called, "Marketing through mud & dust " by Muzi Khuzwayo. I highly recommend this great piece of literature to everybody, especially white South Africans. This is a well written step by step journey into the lives of black people in general. The book is addressed at Marketers who constantly insult black people by putting out lame, degrading, uninformed, blanketed and misdirected advertising campaigns. Case in point "The OMO ads of old". For any black person who grew up in black environments like "Eloxion" this will be a nostagic read, which invokes mixed feelings like anger, sadness, laughter. For the average white person it will open their eyes to the reality about black people, acknowledge the fact that we are positevely different and help whites appreciate this fact.
In closing I would like to paraphrase from the book depicting a sense of blackness..."A black guy is being interviewed for a job, the white guy says to him, come back tomorrow for round two of the interviews...black guy looks at the manager with sincerity and says, 'Sorry Sir, I won't be able to make it for tomorrow, because my brother will be using the suite I'm wearing for his job interview'"
1 comment:
I have skimmed through the book and will also admit that it is an easy and awesome read. Extremly informative as well. Muzi Khuzwayo is certainly a pioneer of South African Marketing. Perhaps I should get myself a copy too!
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